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We-- when I was brought in, I was asked by the board to make certain that Canopy is a multiyear growth story with a course to success, right? So for me, work one was to see to it that we had the appropriate output appearing of our production assets and also not have so several empty shells or SKU equipping out at retail in Canada.
I asked them to increase top quality to make sure that we can enhance consumer pull over time, and also that includes the THC part, as well as the team has responded well, but it takes a while for that to pull-through at retail. So you're not also always seeing the outcomes of the work that we have actually done on rack, at a retail yet.
That work is still in progress. And as Mike discussed, we wish to have some things to speak concerning on our next earnings telephone call. And also so-- and after that lastly, I likewise asked to not construct supply to ensure that we can have a lot more appealing gross margins if we placed extra throughput via our plants, however we would just be constructing stock.
I believe from right here is where-- we have some job to do. And also Mike, I would certainly like you to possibly stroll through a construct in your mind from where we ended in the quarter from a General Practitioner perspective approximately approximately our margin target.-- Chief Financial Police Officer Yeah, I believe actually considering the 7% gross margin reported in the quarter, I think it's very easy to bifurcate out in between volume impacts on reduced manufacturing volume versus extraordinary activities that come back to execution.
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As well as when you change for that and also look totally at what ought to have occurred for the quarter just based on those effects, that brought us to around 17% or 18% margin for the quarter - custom shade canopy. And we assume that's a good proxy of what to anticipate over the next quarter or two.
The other thing that dragged our margin down is truly just executional products. So obtaining our pack dates right, to make sure that we can ship item with adequate service life prior to it goes to the district. There were some production obstacles in terms of obtaining the phasing of manufacturing lined up in such a method that allowed us to offer for sufficient life span.
Which's where the complexity of our procedure enters into play, as well as this is where the SKU rationalization is actually supplying us with a much easier framework to run our supply chain off of. So my sight is when you consider the supply chain in Smiths Falls, we clearly have a massive center (large outdoor canopy).
-- BMO Capital Markets-- Expert Thank you. Extremely handy. Your following inquiry originates from Andrew Carter from Stifel. Please go in advance.-- Stifel Financial Corp.-- read review Analyst Good early morning. I simply wished to ask in kind of pursuing the modification with Acreage. I value the possible decrease in dilution for Cover and also the disadvantage security here.
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market, below your type of 10% to 15%. I presume given the passion by Cover in pursuing various other alternatives along very little job done to day by Property, could you assist us comprehend the step-by-step dedication below of at the very least $87.5 million versus type of letting this arrangement run its course and potentially having complete versatility to go after other alternatives? Thanks.
They have a really strong plan to remedy those imperfections, as well as we feel quite great concerning that plan. I 'd additionally state, Andrew, that the original transaction left really little wiggle room in regards to outs. As well as so it had not been as basic as letting it play out see and also leaving (curved canopy). It was actually the obstacle for us and also for the Property team was to truly recraft an offer that would certainly provide them the maximum-- the highest possible probability of success because the other situation where they they kind of hopped along wasn't palatable to Acreage and their shareholders or Cover and also our shareholders.
upon permissibility which by the way I assume, is coming faster than plainly, people assumed it would certainly maybe a year earlier. As well as we're already seeing the benefit of having our brands in the U.S. market, and I can not wait to obtain our 2.0 items in the marketplace. So I believe it was I assume it was the means to create a genuine victory out of the original plan that we had with Acreage.
-- Expert Many thanks. I'll pass it on. Your next concern originates from Bryan Spillane from Financial Institution of America. Please go ahead.-- Bank of America Merrill Lynch-- Expert Hey. Greetings everyone.-- Ceo Hey Bryan.-- Bank of America Merrill Lynch-- Expert I desired to follow-up on Vivien's question previously nearly worth and also pricing - door canopy awning.
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So taking share from the immoral market? And afterwards just how much of that may be offset from a profession down from the extra value-added product right into the value sector? So I'm simply attempt to obtain an understanding of simply what that trade-off might be between getting share however likewise possibly it cannibalizing your existing company?-- President Yeah, so like it's an odd industry when you think of that.
I think we're simply stating we're taking share of the value coleman swingwall shelter market that already exists. I additionally assume that we remain in our infancy as an industry, Bryan, in terms of trading customers up and talking with them about the differences in-- this isn't-- there's been a whole lot of conversation on the cannabis room regarding does it wind up being an asset service? Well, this isn't-- we're denying car parts here.